Session 1: From Marketing to Messaging

Amber Morgan shares a more effective way to market on social media. Stop focusing on advertising and start focusing on messaging. Know your target market, craft a message, send your message in a variety of formats and start building relationships that encourage your followers to engage and be part of a community or culture. (Recorded Jun 29, 2021)

Session 2: The Tools - The Media for our Messages

We've covered Messaging and developing some categories of topics for communication, now we want to get that message out. In this session, Amber will go over the tools I use to create content pieces and other best practices to keep in mind while working in Social Media. (Recorded July 1, 2021)

Session 3: Flow for the Future

Amber walks through a plan to pull together your messaging, create content, and post that you can follow month-to-month. Social Media management can feel like a full-time job but when you implement a thought-out plan and strategy, it eases the stress and lessens the time spent on posting so you can focus on other priorities. (Recorded July 6, 2021)

Bonus Video: Canva Intro

Adam and Amber go through some highlights of Cavna. (Recorded July 6, 2021)

Session 4: Q&A and Future Plans

Discussion of future plans and needs - Q&A Session - Best practices, advice, and what’s next? (Recorded July 26, 2021)

Bonus: How to Best Edit Images in Canva

How to edit images on templates in Canva. Using simple drag and drop you can replace an image, double-click, and crop an image, and use other effects to manipulate an image. (Recorded Sept 10, 2021)